1. Explain technological convergence. [2]
technological convergence is when television is available on tv sets, mobiles
and even games consoles
.
2. Explain 'channel surfing'. [2 Channel surfing is routine for broadcast television and content is streamed as individual programmes or ‘box sets’ of series. It can also be when a person surfs through the tv programme list to find something what they enjoy.
2. Explain 'channel surfing'. [2 Channel surfing is routine for broadcast television and content is streamed as individual programmes or ‘box sets’ of series. It can also be when a person surfs through the tv programme list to find something what they enjoy.
3. Give 3 examples of how channels create brand loyalty [6] People are encouraged to watch every episode, people can talk about that brand on social media and they have the availability of recordings and catch up which enables viewers to watch whenever they like on demand.
4. What is 'long form television drama' ? [2] Long form tv dramas are a tv show which attract their viewers with long and lots of episodes.
5. What is a 'flagship' programme? [2] The ready availability of recordings enables viewers to catch up on demand and whenever they want.
In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]
Mark 9/20
ReplyDeleteQ.2 channel surfing = hopping from one channel to another and not being 'loyal' and sticking to one channel
Q.3 but how are people encouraged to watch every episode? Think about continuity announcements; 'hooks'; cross-promoting a programme elsewhere in the stable of channels
Q.5 television program that plays a key role in the branding of and consumer loyalty to a network or station.
Q.6 no answer