How musicians are represented on this MOJO cover

Here in this Mojo magazine we have John Lennon who was one of the men in the group called the ‘Beatles.’ John Lennon on the example cover is shown looking directly and sort of staring at the camera. I think that this design is amazing because the Mojo logo is behind him making it that seem that he is untouched and great. This allows him be the centrepiece which attracts the reader to the layout, instead of the Mojo logo. I think this creates and makes it seem that John Lennon is respected and that he is a true icon.

 

OCR questions

 1. The Guardian and Observer are owned by a trust set up in the 1930s to protect the journalistic and editorial independence of the Guardian newspaper and to keep safeguard journalistic freedom and the newspaper’s liberal values. The Astor family established The Observer's liberal values, with David Astor as the editor until the mid-1970s. the newspaper easily fitted the values of the Scott Trust.

2. The idea of press freedom means that the press is the most opinionated of all the ‘old’ media. Newspapers can campaign on political issues and journalists are expected to be highly critical of those in power.

3. Online newspapers will use the traditional media language of newspapers. they use headlines, copy, photography and so on, but also that of television through embedded and fixed video.

4.  The New Review consists of more comedic opinion pieces, interviews and reviews of theatre, dance, music, cinema, architecture, computer games, and television listings. This appeals and pleasures to the culture consumer. Also, the Sports section covers primarily male sports with a bias to football and rugby union.  The magazine contains much lifestyle material such as fashion, gardening, and even advice on relationships.

5. Reading articles by familiar journalists and responding with tweets or comments on the website may replace real social interactions for some read.

6. The Observer website has no user generated content and that the audience are limited to responding to the journalists’ output (they get to decide on what the audience can reply on.)

Covid poster

 

The Observer on twitter

1.  - The observer on Twitter is a good way to advertise the newspaper. For instance, on the twitter they have put 'Tomorrows front page' which has a little description making the reader want/have to go a buy it to see what's on the the newspaper
2. -The observer account is verified showing that lots of people go onto their page for updates on the newspaper and that it is very popular.
3. -Twitter is a good platform to send things around because it is very easy to share and the observer sometimes posts the front page of the new newspaper and the people interested can send the post around
4. -Also on twitter you can comment, chat and interact with others peoples ideas and thoughts about the same topic.
5. Accessing the Observer online can also let you edit your page and adapt the paper the way you want and not to how what other people want. The observer is also quite eye catching and popular type of newspaper. 

Blumler and Katz's theory uses gratifications; Lego movie game

 

By using Blumler and Katz's theory, the two uses and gratifications of video games are:

People play on video games for a number of various reasons and one of them is for pure entertainment and happiness. If people feel they are having fun and being occupied, it makes people happy and they only think about the game and not what is going on in the real world. Especially in the times we are currently in, global pandemic, people will get more bored than usual and by playing video games and they will be entertained because they do not have much to do. This will help children and adults to take their mind off everything around them and just have some fun playing a game. For example, the Lego Movie Game is very popular, as it is on many devices and you can play as your favourite character on the game (e.g. Emmet.)

Another gratification would be forming relationships, both on and off the screen. I think that this is very important because some of the characters could have similar qualities to you and that some children might play the game because they have watched the movie and look up to a hero like character such as Emmet. This makes people feel a deeper connection to the characters and might make them love the game and the brand. The game is a very fun and shows a lot of happiness and even if you are feeling down and not that happy this game is for everyone and makes a lot of people pleased. The game also allows the person playing to go through different emotions such as ‘party time.’

Lego Movie activity Q1-Q3

 

Q1. British Heart foundation, Confused.com, BT and Premier inn all have a want to work with the Lego Movie as they want to be seen in and noticed in the movie. Noticeably, the business' all believe that the Lego movie will be a high rated, general and popular film so having their company on the screen will boost the popularity.

Q2. Having each advert exclusively made from Lego bricks is a clever and new idea to the world. Especially in the adverts this is because, as the adverts are normally in between scenes or for a movie they are always at the start. Showing that there is a Lego world and even on outside of the movie (the adverts) still includes Lego. In my opinion this is a smart idea because nobody else has done it before.

Q3. Keeping the brand identity is a key thing throughout the adverts as it is keeping the Lego world alive and running. Using these adverts people might remember them very well and they might tell other people about it. This shows us that it is important to maintain the brand identity throughout the adverts as the viewer might share it to other people and find it eye catching.