Q1. British Heart foundation, Confused.com, BT and Premier inn
all have a want to work with the Lego Movie as they want to be seen in and
noticed in the movie. Noticeably, the business' all believe that the Lego movie
will be a high rated, general and popular film so having their company on the screen
will boost the popularity.
Q2. Having each advert exclusively made from Lego bricks is a clever
and new idea to the world. Especially in the adverts this is because, as the
adverts are normally in between scenes or for a movie they are always at the
start. Showing that there is a Lego world and even on outside of the movie (the
adverts) still includes Lego. In my opinion this is a smart idea because nobody
else has done it before.
Q3. Keeping the brand identity is a key thing throughout the
adverts as it is keeping the Lego world alive and running. Using these adverts people
might remember them very well and they might tell other people about it. This shows
us that it is important to maintain the brand identity throughout the
adverts as the viewer might share it to other people and find it eye catching.
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