Notes

 QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
• Mojo's choice of colours is vibrant, electric, dynamic. Particularly, the primal colours in the mount, with its playful skeleton. By contrast, RNR uses soft dull browns and only red as an accent colour 
• In Mojo, Dave Grohl is positioned dominant, Foo Fighter (different font) it is word art and presents it is funky, energy. 
• Pull quote shows that they have been through many adventures and even jail. This media language reflects a very stereotypical lifestyle.
• Now draw contrasts. All though both magazines feature a star, both celebrate this star, mojo does so in a more dynamic aggressive confrontational way, compared to RNR gentle, lowkey, folksy vibe. This is because Mojo targets a primarily rock audience, while RNR is aimed at folk blues audiences.
• One of the magazines are busier than the other, e.g Mojo's cover is clustered because of the numerous cover lines, images, puffs and a very dynamic cover mount in neon colours, with a vibrant cartoon image.
• RNR also have many cover lines but they are all more minimalistic and justified RH margin, they are all in white creating a calm orderly uncluttered quality. Equally the cover mount with its modest verbal play unheard unheard is very plain and streamlined.
• All though both magazines feature many articles, RNR is more orderly and restrained.    

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